Logo design love: a guide to creating iconic brand identities
Airey, DavidUnknown
New Riders (Berkeley, CA, 2015) (eng) English9780321985200Unknown2nd ed.SIGNS AND SYMBOLS; UnknownCompletely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.
In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
Physical dimension
xiii, 226 p.Unknownill.
Summary / review / table of contents
I. The importance of brand identity. We're surrounded --
It's the stories we tell --
Elements of iconic design --
II. The process of design. Laying the groundwork --
Skirting the hazards of a redesign --
Pricing design --
From pencil to PDF --
The art of the conversation --
III. Moving forward. Staying motivated --
Your questions answered --
31 practical logo design tips --
Beyond the logo.