The battle to do good: inside McDonald's sustainability journey

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Summary / review / table of contents

Prelims
Introduction From Defense to Offense
1 The Battle Against Waste McDonald’s First Societal Clash
2 The Battle for Farm Animals How Animal Welfare Is Transformed
3 The Battle of Extremism: McCruelty Meat Is Murder
4 The Battle to Be Proactive Happy Meal Toys and the Ups and Downs of Anticipatory Issues Management
5 The Battle of the Waistline and Brand Health The Obesity Dilemma and a Healthier Happy Meal
6 The Battle for a Sustainable Supply Chain From Silence to Sustainable Fish, Less Polluting Hogs, and Better Lives for Tomato Pickers
7 The Battle for Values Can You Etch Them in Stone?
8 The Battle Goes to the Board Room A Shareholder Proposal Makes a Difference
9 The Battle for the Amazon Rainforest How Greenpeace Chickens Changed McDonald’s
10 The Battle to Make a Pig’s Life Better How Much Room Does a Sow Need?
11 The Battle for Better Beef The Quest for Sustainable Beef
12 The Battle to Lead Both Business and Society The Profits of Sustainability
Endnotes
Index

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