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Examining the role of well-being in the marketing discipline

eBook
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Unknown Perrewé, Pamela L. Emerald Group Publishing Limited (Bingley, UK, 2019) (eng) English 9781789739459 Research in occupational stress and well being, Unknown WELL-BEING; Includes index; Emerald Busines Management and Economics Ebooks 2019; Volume 17 of Research in Occupational Stress and Well Beingis focused on the stress and well-being related to the marketing discipline. This volume is focused on the connections between employee stress, health, and well-being as it relates to marketing; sales; customers.

Physical dimension
1 online resource (xvii, 165 p.) Unknown Unknown

Summary / review / table of contents

Prelims
Chapter 1: Selling to All Involved: A Contingent Model Linking Internal Selling Behavior to Salesperson Role Stress and Sales Performance
Chapter 2: Stress and Well-Being at the Consumer–Employee Interface
Chapter 3: Occupational Stress and Well-Being of Persuasion Agents
Chapter 4: Leading the Service-Profit Chain: How Leaders’ Behaviors Can Affect Customer Experience
Chapter 5: A Meta-Analysis on Positive Psychology Correlates of Sales Performance
Chapter 6: Customer Service Stress: A Meta-Analysis of Customer Mistreatment
Chapter 7: Stress Tolerance Considerations for Sales Personnel
Index


Copies
Access no. Call number Location Status
00310/20 158.7 Exa Online Available