Atmospheric turn in culture and tourism: place, design and process impacts on customer behaviour, marketing and branding

Physical dimension

Summary / review / table of contents

Prelims
Chapter 1: Introduction

Part 1: Atmosphere and Culture
Chapter 2: Philosophy of the Atmospheric Turn
Chapter 3: The Concept of Atmosphere from a Multidisciplinary Perspective
Chapter 4: Describing and Creating Atmospheres
Chapter 5: Architectural Governance and the Coordination of Building Culture: An Exploratory Reflection
Chapter 6: Enhancing Understanding: The Atmospheric Dimension of Communication as a Catalyst for Creating Deeper Human Understanding
Chapter 7: Changing Atmospheres: On the Duration and Exploration of Urban Experiences
Chapter 8: The Effects of Atmospheres
Chapter 9: Combining Brand Theory with Space and Atmosphere Theory

Part 2: Atmosphere in Tourism, Hospitality and Events
Chapter 10: Staging Genius Loci: Atmospheric Interventions in Tourism Destinations
Chapter 11: Travel Beautifully: The Role of Aesthetics in Experience Design
Chapter 12: Social Aspects of Tourism Atmosphere and Emotional Contagion in Destinations
Chapter 13: Atmospheric Turn and Digitisation as Chances for a Sustainable Destination Management
Chapter 14: From Flow Analysis to Shared Insight to Planning for Impact: The Development Campaign of Altdorf (CH)
Chapter 15: Does the Living Space Prevent Destination Development? The Bavarian Town of Eichstaett as a Space of Possibilities
Chapter 16: What Colour and Light Do in Service Atmospherics: A Neuro-Marketing Perspective
Chapter 17: In Search of Underwater Atmosphere: A New Diving World on Artificial Reefs
Chapter 18: Authenticity as a Contributor to Satisfaction with Arts Events: The Moderating Role of Involvement
Chapter 19: Extending a Festival’s Social Atmosphere Online: The Case of Fotografia Europea
Chapter 20: Silence as a Moment of Luxury: Insights from Contemporary Travellers Visiting Churches
Chapter 21: Capricornia: An Atmosphere of ‘Otherness’
Chapter 22: How Advertising E-Atmospherics Impact Consumer Behaviour: Evidence from True Field Experiments in Hospitality and Tourism
Index

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