Consumer behavior

Physical dimension

Summary / review / table of contents

Cover; T
itle;
Statement;
Copyright;
Dedication;
About the Authors;
Brief Contents;
Contents;
Preface;
Part 1: An Introduction toConsumer Behavior;
Ch 1: Understanding Consumer Behavior;
1-1 Defining Consumer Behavior;
1-2 1-1a Consumer Behavior Involves Goods, Services, Activities, Experiences, People, and Ideas;
1-3 1-1b Consumer Behavior Involves More than Buying;
1-4 1-1c Consumer Behavior Is a Dynamic Process;
1-5 1-1d Consumer Behavior Can Involve Many People;
1-6 1-1e Consumer Behavior Involves Many Decisions;
1-7 1-1f Consumer Behavior Involves Emotions and Coping;
1-8 1-2 What Affects Consumer Behavior.
1-9 1-2a The Psychological Core: Internal Consumer Processes
1-10 1-2b The Process of Making Decisions;
1-11 1-2c The Consumerâ#x80;#x99;s Culture: External Processes;
1-12 1-2d Consumer Behavior Outcomes and Issues;
1-13 1-3 Who Benefits from the Study of Consumer Behavior;
1-14 1-3a Marketing Managers;
1-15 1-3b Ethicists and Advocacy Groups;
1-16 1-3c Public Policy Makers and Regulators;
1-17 1-3d Academics;
1-18 1-3e Consumers and Society;
1-19 1-4 Making Business Decisions Based on the Marketing Implications of Consumer Behavior;
1-20 1-4a Developing and Implementing Customer-Oriented Strategy;
1-21 1-4b Selecting the Target Market;
1-22 1-4c Developing Products.
1-23 1-4d Positioning
1-24 1-4e Making Promotion and Marketing Communications Decisions;
1-25 1-4f Making Pricing Decisions;
1-26 1-4g Making Distribution Decisions; Summary; Endnotes; Appendix : Developing Information About Consumer Behavior;
1-27 Consumer Behavior Research Methods;
1-28 Types of Consumer Researchers; Ethical Issues in Consumer Research; Summary; Endnotes; Part 2: The Psychological Core;
1-29 Ch 2: Motivation, Ability, and Opportunity;
1-30 2-1 Consumer Motivation and Its Effects;
1-31 2-1a High-Effort Behavior;
1-32 2-1b High-Effort Information Processing and Decision-Making;
1-33 2-1c Felt Involvement.
1-34 2-2 What Determines Motivation
1-35 2-2a Personal Relevance;
1-36 2-2b Consistency with Self-Concept;
1-37 2-2c Values;
1-38 2-2d Needs;
1-39 2-2e Goals;
1-40 2-2f Goals and Emotions;
1-41 2-2g Self-Control and Goal Conflict;
1-42 2-2h Perceived Risk;
1-43 2-2i Inconsistency with Attitudes;
1-44 2-3 Consumer Ability: Resources to Act;
1-45 2-3a Financial Resources;
1-46 2-3b Cognitive Resources;
1-47 2-3c Emotional Resources;
1-48 2-3d Physical Resources;
1-49 2-3e Social and Cultural Resources;
1-50 2-3f Education and Age;
1-51 2-4 Consumer Opportunity;
1-52 2-4a Time;
1-53 2-4b Distraction;
1-54 2-4c Complexity, Amount, Repetition, and Control of Information; Summary; Endnotes.
1-55 Ch 3: From Exposure to Comprehension 3-1 Exposure and Consumer Behavior;
1-56 3-1a Factors Influencing Exposure;
1-57 3-1b Selective Exposure;
1-58 3-2 Attention and Consumer Behavior;
1-59 3-2a Characteristics of Attention;
1-60 3-2b Focal and Nonfocal Attention;
1-61 3-2c Customer Segments Defined by Attention;
1-62 3-2d Habituation;
1-63 3-3 Perception and Consumer Behavior;
1-64 3-3a Perceiving Through Vision;
1-65 3-3b Perceiving Through Hearing;
1-66 3-3c Perceiving Through Taste;
1-67 3-3d Perceiving Through Smell;
1-68 3-3e Perceiving Through Touch;
1-69 3-3f When Do We Perceive Stimuli;
1-70 3-3g How Do Consumers Perceive a Stimulus.

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