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Start right in e-business: a step-by-step guide to successful e-business implementation

Lientz, Bennet P. Rea, Kathryn P. Routledge (London, 2011) (eng) English 9780124499775 Unknown Unknown EXPORT MARKETING; Unknown E-business occurs when a company has established critical business procedures and activities to support e-commerce transactions. Using this definition, e-commerce is part of e-business--a company needs e-commerce to implement e-business. Utilizing e-commerce, however, does not mean that a company has transformed into an e-business. E-business is implemented only when a company changes its internal procedures to take advantage of the e-commerce technologies. Interest in the evolution ("e-volution") of e-commerce into e-business is a growth field. With the early November announcement that GM and Ford were forming online marketplaces for their suppliers, they placed themselves at the center of new e-business ecosystems that will transform their entire way of doing business. Many firms are increasingly discovering opportunities to move away from simply selling products on the Internet to being able to reinvent their conventional supply chains (as in the auto makers' case) and to being able to offer custom-built products (as Dell Computers does now).
Physical dimension
xxvi, 326 p. 23 cm. Unknown
Summary / review / table of contents

Get Started in E-Business --
E-Business Concepts --
E-Business Activities --
Actions in E-Business Implementation --
The Benefits of E-Business Success --
Debunking Some E-Myths --
Nine Principles for E-Business Implementation --
Comparative Factors for E-Business Implementation --
E-Business Examples --
Critical Success Factors for E-Business Implementation --
Your E-Business Implementation Roadmap --
E-Business Challenges --
Factors Affecting E-Business Success --
Your E-Business Strategy --
E-Business Project Concept --
E-Business Project Planning --
Getting Management Approval --
E-Business Examples --
E-Business Lessons Learned --
Collect Information on the Business Processes and Technology --
Action 1: Understand Your Business --
Milestones --
Methods for E-Business --
E-Business Examples --
E-Business Lessons Learned --
Action 2: Select the Activities for E-Business --
Action 3: Assess E-Business Trends and Competition --
Action 4: Set Your Technology Direction for E-Business --
Action 5: Collect Information for E-Business --
Define How E-Business Will Work for You --
Action 6: Analyze Information for E-Business --
Action 7: Define Your New E-Business Transactions and Workflow --
Prepare for Your E-Business Implementation --
Action 8: Define and Measure E-Business Success --
Action 9: Develop Your E-Business Implementation Strategy --
Action 10: Perform Your E-Business Marketing Activities --
Implement Your E-Business --
Action 11: Plan Your E-Business Implementation --
Action 12: Execute Your E-Business Implementation.

Copies
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