Shelton, TedUnknown
John Wiley & Sons Ltd (Hoboken, New Jersey, 2013) (eng) English9781118555910UnknownUnknownINTERNET MARKETING; UnknownThe combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt. Business Models for the Social Mobile Cloud reveals a compelling view from PwC of how the social mobile cloud and a combination of new technology changes are key players in a digital transformation in business and society that is moving more quickly and cutting more deeply than any technology transformation ever seen.
• Explores a road map to success through adapting to technological changes
• Written for businesses and leaders who want to understand how the coming technology changes will eventually impact their businesses
For companies to succeed, leaders must understand how to stay ahead of their competitors in adapting to the new conditions and opportunities. In Business Models for the Social Mobile Cloud, PwC’s Ted Shelton describes the tectonic changes currently underway—and to come—plus why they are happening, what to expect, and what you must do about.
Physical dimension
1 online resource (xiv,226 p.)UnknownUnknown
Summary / review / table of contents
Preface: There's an app for that! --
Introduction: Turning inside out --
A remote control for the world --
Social means connected : compete with yourself, collaborate with others --
Mobile : the great untethering --
Plug yourself into the cloud --
Adapt : adapting to change --
Persistent digital engagement : the new digital consumer --
Digitization : the rising value of information in products and services --
Crowd storming, crowd sourcing, collaboration, co-creation --
Hierarchy will yield to networks, remaking organizations --
How we buy : redefining shopping and payment --
The game of work, the work of game --
Work and the workplace reimagined --
Understanding change --
Undoing our resistance to learning --
Systems thinking --
Decision making --
Seven steps to adaptability --
Afterword: Digital transformation : what will you and your business look like 10, 20, 50 years from now? --
Appendix: PwC thought leadership on social, mobile, analytics, cloud (SMAC).