Representasi kecantikan dalam iklan kosmetik The Face Shop

Beauty often described as a female quality. Different from other cosmetic commercials who used female as their star, The Face Shop cosmetic product from South Korea used male artist as their product endorser. The researcher interested in reading the representation of beauty in The Face Shop product commercial with semiotics method and the theory of ...

Creator(s)
Titi Nur Vidyarini
Contributor(s)
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Publisher
Universitas Kristen Petra
Source
Scriptura, Vol 1, No. 2, Juli 2007, 82-97; Titi Nur Vidyarini (07-005)
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1 file(s)
Media, teknologi dan masyarakat gender & website

Gender and sexuality have alikeness in biological basis to sex, and both of them are social construction, yet they are different because of being established by different social bases. Gender is also a cultural construction that is open in nature for all of changes. Therefore, the two concepts are freq uently misunderstood as if ...

Creator(s)
Felicia Goenawan
Contributor(s)
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Publisher
Universitas Kristen Petra
Source
Scriptura, Vol 1, No.2, Juli 2007, 71-82; Felicia Goenawan (03-021)
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1 file(s)
Presiden SBY dan politik pencitraan : analisis teks pidato presiden SBY dengan pendekatan retorika Aristoteles di situs http://www.presidensby.info/index.php/pidato/

Systematically rhetoric knowledge was firstly developed in Greece. The first systematic elucidation on speech cleverness in Greek is well known as Techne Rhetorike, it means knowledge on speaking arts. In world history, speech cleverness was a primary instrument to influence masses. Language was used to convince others. Such capability is generally owned by prominent figures ...

Creator(s)
Marsefio S. Luhukay
Contributor(s)
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Publisher
Universitas Kristen Petra
Source
Scriptura, Vol 1, No. 2, Juli 2007, 51-70; Marsefio S. Luhukay (99-001)
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1 file(s)
Public relations (PR) dan kesalahpahaman publik atas pemaknaan sebuah profesi

Practice of public relations have recently led to negative concepts and tended to blur the original concept launched by PR founders. But actually the case is PR is about reputation, taking form of a number of images given to organizations by its public. Image itself has a definition as a reflection of organization?s reality, ...

Creator(s)
Prida Ariani Ambar Astuti
Contributor(s)
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Publisher
Universitas Kristen Petra
Source
Scriptura, Vol 1, No. 2, Juli 2007, 27-38; Prida A.A.A (03-037)
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1 file(s)
Metodologi kuantitatif dalam penelitian komunikasi

In many cases, qualitative and q uantitative researches are different, although there are a lot of alikeness too, complementing to each other. All of social researchers have systematically collected and analyzed empirical data and carefully examined their patterns in order to understand and explain social life.Differences between qualitative and q uantitative life can create confusion ...

Creator(s)
SUTINAH
Contributor(s)
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Publisher
Universitas Kristen Petra
Source
Scriptura, Vol 1, No. 2, Juli 2007, 16-26; Sutinah (NA00000597)
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1 file(s)
Khalayak maya dalam media online: studi reception analysis tentang interaktivitas pada teks SuaraSurabaya.net

Internet as a global computer-network that combine image, motion-pictures, text, and audio-visual. Internet has differentiated itself from earlier media types through what is called as interactivity. Interactivity is an uniqueness of internet media particularly in terms of its contents, such as feedback mechanism through email (electronic mail), online chat-room or live interviews. Its information is ...

Creator(s)
Ido Prijana Hadi
Contributor(s)
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Publisher
Universitas Kristen Petra
Source
Scriptura, Vol. 1, No.2, Juli 2007, 1-16; Ido Prijana Hadi (96-022)
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1 file(s)
Hubungan antara kampanye kandidat kepala daerah dan perilaku pemilih partisipasi politik wanita (studi pada ibu-ibu rumah tangga dalam pelaksanaan pemilihan kepala daerah di Kabupaten Sukoharjo)

How does the candidate have to campaign her/his self to be recognized by its citizens? Not all regions have mass media publication, such as newspaper and television. They only have RSPD and private radio station. Therefore, It?s necessarily to carry on the election for the candidate directly in order to be ...

Creator(s)
BETTY GAMA, NUNUN TRI WIDARWATI
Contributor(s)
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Publisher
Universitas Kristen Petra
Source
Scriptura, Vol. 2, No. 1, Januari 2008: 63-80; Betty Gama (NA00000595), Nunun Tri Widarwati (NA00000596)
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1 file(s)
Menakar kekuatan dan keunggulan industri televisi lokal di era otonomi

The development of industrial television has two sides. In one hand, it gives blessing but on the other hand posses some disadvantages. In autonomy era since 1999, all regional administratives have big opportunities to establish television station. Therefore, they are competing to invite some investors to come. Such as, Bali Post ...

Creator(s)
Gatut Priyowidodo
Contributor(s)
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Publisher
Universitas Kristen Petra
Source
Scriptura, Vol. 2, No. 1, Januari 2008: 56-62; Gatut Priyowidodo (06-016)
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1 file(s)
Moblog sebagai konvergensi new media

Moblog refers to blogging activities through mobile devices such as PDA and cell phone. Moblog is developed from previous well known computer used media application called blog. With the improvement of communication technology development, mobile blog activity can be done through cellular phone. Moblog is a form of new media convergence, ...

Creator(s)
Joanne Tjahyana
Contributor(s)
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Publisher
Universitas Kristen Petra
Source
Scriptura, Vol. 2, No. 1, Januari 2008: 48-55; Lady Joanne Tjahyana (06-009)
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1 file(s)
Representasi nasionalisme dalam iklan korporat Pt. Gudang Garam, Tbk

Representation of Nationalism in Corporate Advertising of PT. Gudang Garam Tbk. Nationalism is a psychological condition in which somebody surrenders his loyalty to nation state in the name of a nation. While representation is something refers to message, by which reality is encoded in communication; by words, sound, image, or their ...

Creator(s)
-
Contributor(s)
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Publisher
Universitas Kristen Petra
Source
Scriptura, Vol. 2, No. 1, Januari 2008: 38-47; Ria Angelia Wibisono ()
Total File
1 file(s)