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Professional English in use: management

McKeown, Arthur Wright, Ros Cambridge University Press (Cambridge, UK, 2011) (eng) English 9780521176859 Unknown Unknown ENGLISH LANGUAGE-TECHNICAL ENGLISH; Unknown "A must have for MBA students and professional managers who need to use English at work. A part of the hugely popular Professional English in Use series, this book offers management vocabulary reference and practice for learners of intermediate level and above (B1-C1). Key MBA topics, including Leadership, Change Management and Finance are presented through real business case studies. The course is informed by the Cambridge International Corpus to ensure that the language taught is up-to-date and frequently used. Primarily designed as a self-study, the book can also be used for classroom work and one-to-one lessons. This book is a must for both students of MBA or other Business programmes and professionals who need management English."--Publisher's description.
Physical dimension
120 p. 27 cm. ill.
Summary / review / table of contents

MANAGEMENT IN CONTEXT --
1.Perspectives on management --
A.What is managing? --
B.Mintzberg --
C.Management practice --

2.Organization structures --
A.Organizational structures --
B.An example of a divisional structure --

3.Some management gurus --
A.Henri Fayol (1841 -- 1925) --
B.Frederick Winslow Taylor (1856 -- 1915) --
C.Peter Drucker (1909 -- 2005) --

4.Management in different sectors --
A.Private --
B.Public --
C.Not for profit --

5.Resources managers use --
A.Data and information --
B.Time --
C.Money --

INNOVATION --
6.Innovation and creativity --
A.Sources of innovation --
B.Trevor Baylis: a case study on the value of market research in the innovation process 1 --

7.Screening ideas --
A.Criteria for screening ideas --
B.Trevor Baylis: a case study on the value of market research in the innovation process 2 --

8.Feasibility studies --
A.The new product development process --
B.Is there a need for a product or service?

9.New product development in practice --
A.Diffusion of innovation and customer adoption of new products --
B.The Maclaren Baby Buggy --
C.Some disasters --

10.Intellectual property --
A.Patents --
B.Software piracy --
C.Creative Commons --

MARKETING --
11.Marketing principles --
A.Needs and wants --
B.Development of marketing techniques --

12.Marketing planning --
A.The benefits of marketing planning --
B.SWOT analysis -- Caffe Italia, a UK coffee retail outlet --

13.The marketing mix --
A.The four Ps / the seven Ps of the marketing mix --
B.Product life cycle --

14.Market research --
A.STEEP analysis --
B.Market research methods --



15.Using the Internet for marketing --
A.Market research online --
B.The Long Tail and Freemium --

16.Doing business online --
A.The four Ps online --
B.Viral marketing in action --
C.Doing business online --

OPERATIONS --
17.Processes --
A.Managing operations overview --
B.Porter's value chain Note continued: C.Contingency planning and risk --

18.Suppliers --
A.Supply chains --
B.Purchasing --
C.Outsourcing --

19.Managing quality --
A.Quality --
B.ISO 9001:2008 --
C.EFQM --

20.Customer care --
A.Customer relationship management (CRM) --
B.Customer journey mapping --

21.Operations online --
A.Just-in-time and online inventory management --
B.Online tendering --

PEOPLE AND HUMAN RESOURCES --
22.Recruitment and selection --
A.The recruitment and selection process --
B.Recruitment of temporary staff --
C.Employment legislation and equal opportunities --

23.Motivation and job design --
A.Herzberg --
B.Hackman and Oldham's job characteristics model --

24.Performance appraisal, feedback, training and development --
A.360-degree feedback --
B.Training options --

25.Teams --
A.Tuckman --
B.Belbin --
C.Emotional intelligence --

26.Managing knowledge and learning in organizations --
A.Learning organizations --
B.Knowledge management --

27.Leadership
A.Transactional and transformational leaders --
B.Is there a difference between leadership and management? --

28.Managing across cultures --
A.Hofstede --
B.Cross-cultural competence --
C.Cross-cultural differences --

FINANCE --
29.Financial accounting and management accounting --
A.Financial accounting --
B.Management accounting --

30.Business valuation and interpretation of accounts --
A.How much is a business worth? A case study in valuation of assets --
B.A shareholder's perspective --

31.Banking and financial services --
A.Zopa and the banks --
B.Applying for a bank loan --
C.Cash management services and payment products --

32.Raising finance --equity and debt --
A.Venture capital and private equity --
B.A good business plan --
C.Debt or equity financing -- Microsoft and Manchester United --

33.Mergers and acquisitions --
A.Value creation and synergy --
B.Implementing M&As and post-merger integration --

34.Corporate governance
A.Company ownership and the principal -- agency problem --
B.Executive compensation --
C.The board of directors --

35.Risk management --
A.Risk management and financial planning --
B.Risk management and investment --

36.Managing in difficult times --
A.A year that changed the world --
B.Capital markets and the credit crunch --

STRATEGY AND CHANGE --
37.Strategic options --
A.Porter -- competitive forces --
B.Ansoff -- product development versus market development --
C.Case study: the world watch industry --

38.Analysis --
A.Gaining competitive advantage through corporate strategy --
B.Mission, tactics and operational planning --
C.Scenario planning --

39.Managing change --
A.Planning for change with force field analysis --
B.Overcoming resistance to change --

40.Action planning --
A.Implementing strategy -- management by objectives --
B.SMART objectives --
C.Resource allocation.

Copies
Access no. Call number Location Status
01524/17 428.2402465 Mck P Library - 7th Floor Available