Physical collection
Digital collection
Serial collection
Login
Physical collection
Digital collection
Serial collection
Login
Back
Add bookmark
Share
Facebook
X (Twitter)
WhatsApp
Download QR code
Scan to view on phone
Close
A Creator's guide to transmedia storytelling: how to captivate and engage audiences across multiple platforms
Phillips, Andrea
Additional author
Not available
Publisher
McGraw-Hill
Year of publication
2012
Publication place
New York
Language
(eng) English
ISBN
9780071791526
Series
Not available
Edition
Not available
Subject
MARKETING-PSYCHOLOGICAL ASPECTS
Note
Not available
Abstract
Not available
Number of pages
xii, 272 p.
Dimension
20 cm.
Other description
Not available
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
00412/14
006.7 Phi C
Library - 7th Floor
Available
Similar collections by subject
Psikologi penjualan
Afiff, Faisal
Enchantment: the art of changing hearts, minds, and actions
Kawasaki, Guy
Contemporary issues in behavioral finance
Grima, Simon
The Human brand: how we relate to people, products, and companies
Malone, Chris
Unconscious branding: how neuroscience can empower (and inspire) marketing
Van Praet, Douglas
Cashvertising: how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone
Whitman, Drew Eric
Close
Download QR code
Your download will start shortly, or you can right click on the image and choose "Save as".