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Segmentation and positioning for strategic marketing decisions
Myers, James H.
Additional author
Not available
Publisher
American Marketing Association
Year of publication
1996
Publication place
Chicago, Illinois
Language
(eng) English
ISBN
0877572593
Series
Not available
Edition
Not available
Subject
MARKETING-STATISTICAL METHODS
Note
Not available
Abstract
Index: p. 350-358
Number of pages
xiii, 358 p.
Dimension
24 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
02068/01
658.802 Mye S
Library - 7th Floor
Available
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