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Business acumen for strategic communicators: the workbook

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Ragas, Matthew W. Culp, Ron Emerald Group Publishing Limited (Bingley, UK, 2024) (eng) English 9781837970841 Unknown Unknown STRATEGIC PLANNING; Includes bibliographical references and index; Business fluency is essential today for effective strategic communication. To fulfill the mandate of trusted counselors and advisors to executives and the C-suite, communication professionals must no longer just have excellent communication skills, but they must understand and speak the language of the business world. The challenge is that many communication graduates and professionals did not go to business school and do not hold an MBA. Business Acumen for Strategic Communicators: The Workbook provides the essential practical learning needed to help upskill communication professionals into bona fide business leaders and advisors. Through briefs, exercises and discussion activities, readers will learn to analyze and interpret key business materials produced by companies and nonprofit organizations, including CEO letters, annual reports, financial statements, earnings releases, CSR, DEI and ESG reports, and more. A revised and expanded glossary is provided, as are answer keys for the exercises. Drawing on the success of Ragas and Culp's prior books, this innovative workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice.
Physical dimension
1 online resource (324 pages) Unknown Unknown
Summary / review / table of contents

Part I. Introduction
Chapter 1. Defining 'business acumen': A Delphi Study of corporate communication leaders --
Chapter 2. Developing business literacy in the classroom and the workplace: A Delphi study of corporate communication leaders
Part II. Financial statements and valuation essentials --
Chapter 3. Income statement: public companies --
Chapter 4. Income statement: nonprofit organizations --
Chapter 5. Balance sheet: public companies --
Chapter 6. Balance sheet: nonprofit organizations --
Chapter 7. Financial valuation essentials: public companies
Part III. The CEO letter and the annual report --
Chapter 8. CEO Letter: public and private companies --
Chapter 9. Executive Director letter: nonprofit organizations --
Chapter 10. Annual report: private companies --
Chapter 11. Annual report and 10-K filing: public companies Part IV. Quarterly earnings reports --
Chapter 12. Quarterly earnings release: public companies --
Chapter 13. Quarterly earnings call: public companies
Part V. ESG, DEI and EEO-1 Reports --
Chapter 14. ESG report: public and private companies --
Chapter 15. DEI report: public and private companies --
Chapter 16. EEO-1 Report: Public and private companies
Part VI. Corporate and organizational governance information --
Chapter 17. The C-suite and the board - governance information: private companies --
Chapter 18. The C-suite and the board - governance information: nonprofit organizations --
Chapter 19. Annual proxy statement (DEF 14A Filing): public companies Part VII. leveling up: professional development --
Chapter 20. Business acumen and professional development.

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Access no. Call number Location Status
00725/25 658.4012 Rag B Online Available