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Advertising: Principles and practice
Moriarty, Sandra
Additional author
Mitchell, Nancy
Publisher
Pearson Education
Year of publication
2009
Publication place
Upper Saddle River, NJ
Language
(eng) English
ISBN
0135009383
Series
Not available
Edition
8th ed.
Subject
ADVERTISING
Note
Appendix: p. 633 - 637
Glossary: p. 639 - 655
Abstract
Not available
Number of pages
686 p.
Dimension
28 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
00130/09
659.1 Mor A
Library - 7th Floor
Available
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