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Essentials of contemporary advertising
Arens, William F.
Additional author
Weigold, Michael
Publisher
Irwin McGraw-Hill
Year of publication
2009
Publication place
Boston, Massachusetts
Language
(eng) English
ISBN
0073380970
Series
Not available
Edition
2nd ed.
Subject
ADVERTISING
Note
Glossary: p. 488 - 510
Abstract
Not available
Number of pages
xxiv, 558 p.
Dimension
28 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
04279/08
659.1 Are E
Library - 7th Floor
Available
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