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Consumer-centric category management: how to increase profits by managing categories based on consumer needs
ACNielsen
Additional author
Heller, Al
Publisher
John Wiley & Sons, Inc
Year of publication
2006
Publication place
Hoboken
Language
(eng) English
ISBN
0471703591
Series
Not available
Edition
Not available
Subject
CONSUMERS-PREFERENCES
Note
Not available
Abstract
Not available
Number of pages
xi, 356 p.
Dimension
24 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
04217/06
658.87 ACN C
Library - 7th Floor
Available
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