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Brands laid bare: using market research for evidence-based brand management
Ford, Kevin
Additional author
Not available
Publisher
John Wiley & Sons Ltd
Year of publication
2005
Publication place
Chichester, West Sussex
Language
(eng) English
ISBN
0470012838
Series
Not available
Edition
Not available
Subject
MARKETING-MANAGEMENT
Note
Not available
Abstract
Not available
Number of pages
viii, 158 p.
Dimension
24 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
04020/06
658.827 For B
Library - 7th Floor
Available
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