Login
Login
Back
Add bookmark
Brand stretch: why 1 in 2 extensions fail and how to beat the odds
Taylor, David
Not available
John Wiley & Sons Ltd
2004
Chichester, West Sussex
(eng) English
0470862114
Not available
Not available
PRODUCT MANAGEMENT
Not available
Not available
xiii, 162 p.
24 cm.
ill.
Not available
Access no. Call number Location Status
04015/06 658.827 Tay B Library - 7th Floor Available
Similar collections by subject
Peranan sistem manajemen merek dan strategi merek dagang dalam membentuk citra merek melalui pesan promosional
Oedianto, Arief
Business marketing strategy: concepts and applications
Rangan, V. Kasturi
Product design: techniques in reverse engineering and new product development
Otto, Kevin N
Branding: memahami dan merancang strategi merek
Swasty, Wirania
Analisa deskriptif inovasi produk ice cream pada La Ricchi Ice Cream Surabaya
Handoko, Surya
Analisis tahapan inovasi produk pada PT Karyayudha Tiaratama
Jonathan, Anthony Leonardo
Brands and branding
Clifton, Rita
Merek-merek terpopuler di Indonesia
Rahman, Abdul
Branding unbound: the future of advertising, sales, and the brand experience in the wireless age
Mathieson, Rick
The employer brand: bringing the best of brand management to people at work
Barrow, Simon
Close
Download QR code