Media and communication research methods: an inroduction to qualitative and quantitative approaches
Berger, Arthur AsaUnknown
Sage Publication , Inc. (Thousand Oaks, California, 2000) (eng) English0761918531UnknownUnknownMASS MEDIA-RESEARCH-METHODOLOGY; Glossary: p. 269 - 284; In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.