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Customer relationship management: integrating marketing strategy and information technology
Zikmund, William
Additional author
McLeod, Raymond
Publisher
Pearson Addison-Wesley
Year of publication
2003
Publication place
Hoboken, NJ
Language
(eng) English
ISBN
0471271373
Series
Not available
Edition
Not available
Subject
CUSTOMER RELATIONS
Note
Not available
Abstract
Not available
Number of pages
xix, 179 p.
Dimension
23 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
03407/05
658.812 Zik C
Library - 7th Floor
Available
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