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Kleppner's advertising procedure
Lane, W. Ronald
Additional author
King, Karen Whitehill
Publisher
Pearson Education, Inc
Year of publication
2005
Publication place
Upper Saddle River, N.J.
Language
(eng) English
ISBN
0131273922
Series
Not available
Edition
16th ed.
Subject
ADVERTISING
Note
Glossary: p. 739-745
Abstract
Not available
Number of pages
768 p.
Dimension
28 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
00825/05
659.1 Lan K
Library - 7th Floor
Available
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