Author Albarran, Alan B. Additional authorUnknown Publisher Wadsworth/Thomson Learning (Belmont, CA, 2002) Language(eng) English ISBN0534561918 SeriesThe wadsworth series in production Edition2nd ed. SubjectMASS MEDIA-MANAGEMENT; NoteGlossary: p. 295-306; AbstractIn this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Succinctly written and up to date, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.

Number of pagesxx, 315 p. Dimension24 cm. Other descriptionill.