Debates in marketing orientation
Not available
Bingley, UK
9781787698338
Emerald points
Not available
Emerald Business Management and Economics Ebooks 2019
Includes bibliographical references and index
This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual’s role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.
online resource (xi, 225 p.)
Not available
Not available
Prelims
Introduction
Chapter 1 The Bridge between Academia and Practice
Chapter 2 Understanding the Customer
Chapter 3 Transformational Issues
Chapter 4 Conclusion
References
Index
Introduction
Chapter 1 The Bridge between Academia and Practice
Chapter 2 Understanding the Customer
Chapter 3 Transformational Issues
Chapter 4 Conclusion
References
Index
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00467/20 | 658.8 Boz D | Online | Available |
