The battle to do good: inside McDonald's sustainability journey
Not available
Bingley, UK
9781787568150
Not available
Not available
Emerald Business Management and Economics Ebooks 2019
Includes bibliographical references and index
In The Battle to Do Good, former McDonald’s Executive Bob Langert takes readers on a behind-the-scenes tour of the restaurant giant’s decades-long battle to do good, tackling tricky societal issues all while feeding 70 million people a day while attending to the bottom line.
online resource (xvi, 264 p.)
Not available
ill.
Prelims
Introduction From Defense to Offense
1 The Battle Against Waste McDonald’s First Societal Clash
2 The Battle for Farm Animals How Animal Welfare Is Transformed
3 The Battle of Extremism: McCruelty Meat Is Murder
4 The Battle to Be Proactive Happy Meal Toys and the Ups and Downs of Anticipatory Issues Management
5 The Battle of the Waistline and Brand Health The Obesity Dilemma and a Healthier Happy Meal
6 The Battle for a Sustainable Supply Chain From Silence to Sustainable Fish, Less Polluting Hogs, and Better Lives for Tomato Pickers
7 The Battle for Values Can You Etch Them in Stone?
8 The Battle Goes to the Board Room A Shareholder Proposal Makes a Difference
9 The Battle for the Amazon Rainforest How Greenpeace Chickens Changed McDonald’s
10 The Battle to Make a Pig’s Life Better How Much Room Does a Sow Need?
11 The Battle for Better Beef The Quest for Sustainable Beef
12 The Battle to Lead Both Business and Society The Profits of Sustainability
Endnotes
Index
Introduction From Defense to Offense
1 The Battle Against Waste McDonald’s First Societal Clash
2 The Battle for Farm Animals How Animal Welfare Is Transformed
3 The Battle of Extremism: McCruelty Meat Is Murder
4 The Battle to Be Proactive Happy Meal Toys and the Ups and Downs of Anticipatory Issues Management
5 The Battle of the Waistline and Brand Health The Obesity Dilemma and a Healthier Happy Meal
6 The Battle for a Sustainable Supply Chain From Silence to Sustainable Fish, Less Polluting Hogs, and Better Lives for Tomato Pickers
7 The Battle for Values Can You Etch Them in Stone?
8 The Battle Goes to the Board Room A Shareholder Proposal Makes a Difference
9 The Battle for the Amazon Rainforest How Greenpeace Chickens Changed McDonald’s
10 The Battle to Make a Pig’s Life Better How Much Room Does a Sow Need?
11 The Battle for Better Beef The Quest for Sustainable Beef
12 The Battle to Lead Both Business and Society The Profits of Sustainability
Endnotes
Index
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00465/20 | 338.7616479573 Lan B | Online | Available |
