Start-up marketing strategies in India
Not available
Bingley, UK
9781787567559
Not available
Not available
Emerald Business Management and Economics Ebooks 2019
Includes index
Start-up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.
online resource (xix, 240 p.)
Not available
Not available
Prelims
Foreword
Chapter 1 Who Will Wait: The Client or the Employees?
Chapter 2 Building Towers of Happy Clients: A Case of FinMen Advisors Private Ltd
Chapter 3 A Road to Adventure with Happiness: From Students to Senior Citizens
Chapter 4 Miles to Go But Which Road to Take: An Entrepreneurial Dilemma
Chapter 5 Loyalty Comes with a Price: A Strategic Up-scaling from USP Loyalty cards in India
Chapter 6 From Green Schools to Green Universities: Going Green in a Soup!
Chapter 7 Ajay’s: Big Story of a Small Town QSR!
Chapter 8 Raising Funds for Microenterprise: An Elusive Reality
Chapter 9 Restless to Relentless: Flowercycling® Success
Chapter 10 The Growth Pains of an Innovative Product: A Case Study of Coco Tang India
Chapter 11 Shugan Group in a Fix: Searching for a Sustainable Future
Index
Foreword
Chapter 1 Who Will Wait: The Client or the Employees?
Chapter 2 Building Towers of Happy Clients: A Case of FinMen Advisors Private Ltd
Chapter 3 A Road to Adventure with Happiness: From Students to Senior Citizens
Chapter 4 Miles to Go But Which Road to Take: An Entrepreneurial Dilemma
Chapter 5 Loyalty Comes with a Price: A Strategic Up-scaling from USP Loyalty cards in India
Chapter 6 From Green Schools to Green Universities: Going Green in a Soup!
Chapter 7 Ajay’s: Big Story of a Small Town QSR!
Chapter 8 Raising Funds for Microenterprise: An Elusive Reality
Chapter 9 Restless to Relentless: Flowercycling® Success
Chapter 10 The Growth Pains of an Innovative Product: A Case Study of Coco Tang India
Chapter 11 Shugan Group in a Fix: Searching for a Sustainable Future
Index
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00403/20 | 658.11 Sta | Online | Available |