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Consumer culture theory

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Unknown Hwang, Hokyu Emerald Group Publishing Limited (Bingley, UK, 2019) (eng) English 9781787542853 Research in consumer behavior Unknown ORGANIZATIONAL SOCIOLOGY--RESEARCH; Includes index; Emerald Business Management and Economics Ebooks 2019; The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts. This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past.
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1 online resource (x, 293 p.) Unknown Unknown
Summary / review / table of contents

Prelims
Introduction Consumer Culture Fairy Tales
Part I Objects and Their Doings
Chapter 1 Love and Locks: Consumers Making Pilgrimages and Performing Love Rituals
Chapter 2 The Life and Death of Anthony Barbie: A Consumer Culture Tale of Lovers, Butlers, and Crashers
Chapter 3 “When Your Dog Matches Your Decor”: Object Agency of Living and Non-living Entities in Home Assemblage
Chapter 4 “I’m Only a Guardian of these Objects”: Vintage Traders, Curatorial Consumption and the Meaning(s) of Objects
Part II Glocalization
Chapter 5 Story of Cool: Journey from the West to Emerging Arab Countries
Chapter 6 Ethnic Identification: Capital and Distinction among Second-generation British Indians
Chapter 7 Cognitive Polyphasia, Cultural Legitimacy and Behavior Change: The Case of the Illicit Alcohol Market in Kenya
Part III Constituting Markets
Chapter 8 Magic Towns: Creating the Consumer Fetish in Market Research Test Sites
Chapter 9 Humanizing Market Relationships:The DIY Extended Family
Chapter 10 Patriotism as Creative (Counter-)Conduct of Russian Fashion Designers
Chapter 11 Culinary Communication Practices: The Role of Retail Spaces in Producing Field-specific Cultural Capital
Part IV Quoth the Raven
Chapter 12 Duck, it’s a Raven! Writing Stirring Stories with Andersen’s Sinister Shadow
Index

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Access no. Call number Location Status
00352/20 302.35 Con Online Available