Entrepreneurship: ideas in action
Not available
Boston
9781337904698
Not available
Not available
Not available
ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start.
xv, 434 p.
28 cm.
ill.
1. Should You Become an Entrepreneur?
2. Entrepreneurs in a Market Economy.
3. Develop a Business Plan.
4. Identify and Meet a Market Need.
5. Market Your Business.
6. Distribution, Promotion, and Selling.
7. Select a Type of Ownership.
8. Locate and Set Up Your Business.
9. Plan and Track Your Finances.
10. Operations Management.
11. Human Resource Management.
12. Risk Management.
13. Management for the Future.Glossary.Index.
2. Entrepreneurs in a Market Economy.
3. Develop a Business Plan.
4. Identify and Meet a Market Need.
5. Market Your Business.
6. Distribution, Promotion, and Selling.
7. Select a Type of Ownership.
8. Locate and Set Up Your Business.
9. Plan and Track Your Finances.
10. Operations Management.
11. Human Resource Management.
12. Risk Management.
13. Management for the Future.Glossary.Index.
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00932/19 | 658.11 Gre E | Library - 7th Floor | Available |
