Analisa corporate credibility terhadap purchase intention Telkomsel 4G-LTE dengan attitude toward the advertising dan attitude toward the brand sebagai variabel intervening

Analisa corporate credibility terhadap purchase intention Telkomsel 4G-LTE dengan attitude toward the advertising dan attitude toward the brand sebagai variabel intervening

This study was conducted to determine the effect of the Purchase Intention Corporate Credibility Telkomsel 4G - LTE with Attitude toward the Advertising and Attitude toward the Brand as a variable intervening.Sampel research is 100 respondents Telkomsel users who have seen an ad Telkomsel 4G - LTE and has a device which supports 4G - LTE network , living in the West and East Surabaya Surabaya . This study uses SEM analysis techniques to yield significant results for each variable used

Creators AYU NIRMALA SARI Contributors Unknown Publisher Universitas Kristen Petra Language Indonesian Theme eDIMENSI Category Journal Sub category Unknown Source Jurnal Manajemen Pemasaran, Vol. 9, No. 1, April 2015; Ayu Nirmala Sari (NA00405058) Subjects Unknown

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