Creators LILIA CHRISTINE ADIWIJAYA Contributors GIDION HOWE TJAHYADI (Advisor 1); Dr. Dra. Dewi Astuti, M.M. (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 888/EM/1997; Lilia Christine Adiwijaya (31492141) Subjects CONSUMER BEHAVIOUR; CONSUMERS-RESEARCH