Creators EKO BUDITUWONO Contributors Sundring Pantja Djati (Advisor 1); Wasis Sastroredjo (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 264/EM/1994; Eko Budiyuwono (31488102) Subjects BRAND CHOICE; CONSUMERS-PREFERENCES; CONSUMERS-ATTITUDES