There are five general purposes of speech but speech to persuade is mostly
used by people. In this paper the writer analyzes persuasive ways used by the
multilevel marketer of Tianshi to his ten customers which consisted of five males and
females. This research seeks to describe what types and frequency of persuasive way
used by a multilevel marketer of Tianshi; and to find out types and frequency of
persuasive way used by multilevel marketer to different gender of the customers. The
writer used eight common technique used to persuade people by Moss: quote
testimonial from famous people, use peer pressure, appeal to a person desire to
advancement, select favorable evidence, claim advantages which cannot be proved or
supported, gain support by association with prestigious organizations or good causes,
revert to name-calling, and exaggerate differences or promote trivial things that are
distinct. Moreover, the writer used the supporting theories about gender by Tannen,
Holmes, and Beebe. They differentiate gender of the customers based on their general
characteristic, open to persuasion, and interruption. After the analysis, the writer
found that there are only six types out of eight of persuasive ways used by multilevel
marketer of Tianshi to his customers. Moreover, the writer saw that the male
customers are active, curios, and difficult to convince. It stands to reasons that the
multilevel marketer mostly used both appeal to a person desire for advancement and
select favorable evidence. Conversely, the female customers tend to be passive.
Hence, the multilevel marketer mostly used select favorable evidence.