Creators GUNAWAN NYOTO; MICKY ORIE Contributors Peter Remy Yosy Pasla (Advisor 1); Soekarno (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1593/EM/2002; Gunawan Nyoto [31498237], Micky Orie [31498277] Subjects CONSUMERS-RESEARCH; MARKETING RESEARCH