Creators NISYE CAHYONO; LUSIANA Contributors Bambang Haryadi (Advisor 1); Drs. Sugiono Sugiharto, M.M., Ph.D. (Advisor 2); Soekarno (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1584/EM/2002; Nisye Cahyono (31497109), Lusiana (31497111) Subjects MARKETING RESEARCH; CONSUMERS-RESEARCH; CONSUMER BEHAVIOR