Creators YULIUS STEVANUS SOESANTO; FERRY GUNAWAN Contributors Diah Ayu Martengsari (Advisor 1); Drs. Sugiono Sugiharto, M.M., Ph.D. (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1597/FE.EM/2002; Yulius Stevanus (31497092), Ferry Gunawan (31497133) Subjects MARKETING RESEARCH; CONSUMERS-RESEARCH