Creators TETY PURNAMA; GRACE ANDU Contributors Filicia Chandra (Advisor 1); Hartono Subagio (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1521/EM/2001; Tety Purnama (31497041), Grace Andu (31497073) Subjects CONSUMERS-BEHAVIOR; CONSUMER RESEARCH