Creators INDRA PURNAWAN; IRENE NATALIA Contributors Eddy Madiono Sutanto (Advisor and Examination Committee) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1510/EM/2001; Indra Purnawan (31497090), Irene Natalia (31497224) Subjects MARKETING-MANAGEMENT