Creators JEFTA NOVITRI KURNIAWAN S Contributors Bambang Haryadi (Advisor 1); Drs. Sugiono Sugiharto, M.M., Ph.D. (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 02011709/MAN/2003; Jefta Novitri Kurniawan S. (31499281) Subjects CONSUMERS-RESEARCH; CONSUMER BEHAVIOR