Creators YENNY GOUTAMA Contributors Sugiono Sugiharto (Advisor 1); Hartono Subagio (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 629/EM/1996; Yenny Goutama (31491091) Subjects CONSUMER BEHAVIOR; CONSUMERS-RESEARCH