Industrial activity is a prime determinant in shaping city size and growth opportunities especially in developing country, like India. Since industrialization started in Ahmedabad in 1950s, the city becomes larger and larger in terms of population and size. The growth of Ahmedabad city is highly affected by three urban generators on eastern part of the city. The research? aim is to identify and analyze the urban shape caused by the industrial activities and business activity that occupy public areas and streets. Since industrial activities became urban generators to change the use of land, from agriculture into developed land, it has affected the physical morphology of the urban areas. The research found that the existence of informal sector on these areas give an idea that industrial activity not only causes the change of land occupation, but also encourages the growth of informal commercial activity.