This study aims to investigate the impact of Tri Hita Karana culture toward
entrepreneurial orientation and market orientation of SMEs of silver craft in Bali. The
population of this research is all small and medium size enterprises of silver craft in Bali. By
using purposive random sampling, 110 small and medium size enterprises located in four
regencies in Bali were selected as samples. The data collection technique was distributing
questionnaires. Furthermore, to test the inter-variabels influence, inferential analysis of
Structural Equation Modeling (SEM) is applied using Partial Least Square (PLS) approach. The
findings of this research are Tri Hita Karana culture could improve the entrepreneurial
orientation and market orientation. It was also found that the entrepreneurial orientation
influence the market orientation.