Creators ROBI HERIANTO Contributors Hartono Subagio (Examination Committee 1); Drs. Sugiono Sugiharto, M.M., Ph.D. (Advisor 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 606/EM/1996; Robi Herianto (31491256) Subjects MARKETING CHANNELS; RETAIL TRADE