Creators NOVIANTI HENDARTO; SHANTI DWI PRANOTO Contributors Filicia Chandra (Advisor 1); Sugiono Sugiharto (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1496/EM/2001; Novianti Hendarto (31497121), Shanti Dwi Pranotoi (31497252) Subjects MARKETING-MANAGEMENT