Customers? preferences play an important role in determining a menu. A menu will not be a good
means to increase the profitability if the foods in it do not reflect the customers? wants and needs. River Side
Oriental Cuisine restaurant in Laren, the Netherlands is a new restaurant that will be combining Thai,
Malaysian Chinese, and Japanese cuisine. By distributing questionnaires and doing an observation, the
customers? preferences analyzed to determine a suitable menu, considering the factors, i.e. food habits and
preferences, nutritional requirements, and food characteristics.