Creators GUNTUR MARTONO Contributors Richard Von Llewelyn (Advisor 1); Hartono Subagio (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1364/EM/1999; Guntur Martono (31493478) Subjects MARKETING-MANAGEMENT; STRATEGIC PLANNING