Creators ARIE FERRINAWATI K Contributors Prof. Dr. Drs. Ec. Eddy Madiono Sutanto, M.Sc. (Examination Committee 1); Sugiono Sugiharto (Advisor 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1375/EM/1999; Arie Ferrinawati K (31494078) Subjects CONSUMER BEHAVIOR; CONSUMER RESEARCH