Internet as a global computer-network that combine image, motion-pictures,
text, and audio-visual. Internet has differentiated itself from earlier media types
through what is called as interactivity. Interactivity is an uniqueness of internet
media particularly in terms of its contents, such as feedback mechanism through email
(electronic mail), online chat-room or live interviews. Its information is easily
searchable, updated at any time, and can be linked to other sites.
The research was carried out to find out how user reception on interactivity in
online media on the site of Suara Surabaya.net. And how to access subjective
meanings that they have created based on their understanding on online media so far.
The research is also interested in looking into user reception on information and
communication technology based on its relevance with the selected theme namely
discourse on global media in web site of Radio Suara Surabaya.
Interactivity value of Suara Surabaya.net was obtained by users through
hyperlinks, book-marking the site of Suara Surabaya.net and mechanism of feedback
that provide users with opportunities to get in touch with editorial staff, as well as
other users. Therefore, that can respond to one another by means of users to users
namely individuals interact with other individuals in online discussion, more demassified
in nature ? personal (nullifying things that are massed in nature); Whereas
response of users to documents are individuals access rubrics of news, article, archive,
searching, photograph, and so on. News can be framed and regulated into any format
wanted by users, not waiting anymore for schedules of media publishing time
(publishing time periodicity). Users are unhampered in accessing the required
information. Meanwhile users to computers (online transaction) is interaction with
users to the computer itself.