Analisa efektivitas media promosi black canyon coffee dengan brand proposition "coffeehouse which serve a drink from paradise, in heaven like atmosphere, with ... - Digital Collection of Petra Christian University

Black Canyon Coffee merupakan salah satu kafe yang ada di Indonesia
saat ini. Penelitian yang dilakukan saat ini bertujuan untuk mengetahui sampai
sejauh manakah keefektifan brosur sebagai media promosi Black Canyon Coffee,
serta kesesuaiannya dengan brand proposition "coffeehouse which serve a drink
from paradise, in heaven like atmosphere, with angelic service". Dari hasil
pengukuran mengenai keefektifan brosur sebagai media promosi, juga dapat
dilihat sampai sejauh mana level respon konsumen sesuai dengan konsep AIDA.

Subject
1. MARKETING
2. ADVERTISING
3. SALES PROMOTION
4. BRAND NAME PRODUCTS

Keyword
brochure, promotion media effectiveness analysis, brand proposition, AIDA

Rights
Komunikasi Pemasaran No. 01190117/PMR/2008; Andria Liestiawan (36404022), Evan Bonarto Gopran (36404035)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made

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