Persuaiding strategies used by sales promotion girls related to ethnicity - Digital Collection of Petra Christian University

This present research is conducted to find out the persuading strategies used by Javanese sales promotion girls. This research is aimed to investigate the kinds of persuading strategies used to persuade Javanese and Chinese promising customer. The writer mainly based his research on the theories from Bender (1980) and Holmes (2001). This research used descriptive approach. The writer got the data from his conversation between the subjects and Javanese and Chinese promising customers. Both the subjects used more than one persuading strategies and there are few types of persuading strategies used more than one times for one promising customer. The sales promotion girls need longer conversations to persuade Javanese promising customers rather than Chinese promising customer.

Contributor
• (01-025) Samuel Gunawan
• (82-006) Anneke Heritaningsih Tupan

Category
s1 - Skripsi/Undergraduate Thesis (Program Studi Sastra Inggris S-1)

Rights
Undergraduate Thesis No. 02011816/ING/2008; Brambella Indra Himawan (11401102)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made

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