Customers? attitude towards PT AIG LIFE based on 7P's [permalink]

Consumer attitudes take a big role as an evaluation in determining a company?s
marketing performance. As a company which deals with financial service, the 7P's would
be the base of applying and evaluation. These factors are the primary factors in which
buyers? experience. Insurance company which is able to bring satisfying experience to
the customers will achieve a great brand name. The writers made use of the multiattribute
attitude model the attitude of customers and future potential prospects. Derived from the
results, it is concluded that PT AIG LIFE has not been able to gain great attitude
evaluations from most of the customers. Most of the customers have neutral attitude
towards AIG.

Author
• (34404045) WILLIAM SURYANJOTO
• (34404030) STEVE LEWIS

Contributor
• (98-038) Filicia Chandra

Publisher
Universitas Kristen Petra

Year : 2008

Subject
1. CONSUMER BEHAVIOR-ANALYSIS
2. CONSUMERS-ATTITUDES

Keyword
consumer attitudes, belief and evaluation, insurance industry, consumer behavior

Category
s1 - Skripsi/Undergraduate Thesis (International Business Management)

Language
English

Rights
Final Assignment Report No. 00010153/MAN/2008; Steve Lewis (34404030), William Surya Njoto (34404045)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made

FILE(s)

1. jiunkpe-ns-s1-2008-34404030-9335-aig_life-cover.pdf (220.99 kB) - [permalink]

2. jiunkpe-ns-s1-2008-34404030-9335-aig_life-abstract_toc.pdf (66.63 kB) - [permalink]