Factors of international marketing that should be considered in B2B marketing of shrimp industry in U.S. market: a case study of PT. XYZ [permalink]

PT XYZ is a marine seafood processor company exported frozen shrimp
to United States, Canada, Japan, Europe, and Asia. The problem that company
face is fluctuation in export volume to U.S. market. Thereby this research is aimed
to identify what factors influence sales volume of PT XYZ. These factors are
derived from the international marketing perspective. Hypothesis formulated
export volume of frozen shrimp in PT XYZ is influenced by controllable elements
(selling price, channel of distribution, product quality) and foreign uncontrollable
elements (exchange rate, U.S. inflation, U.S. consumption pattern and U.S. shrimp
demand). Model analysis used is statistic of multiple regression. The result shows
that export volume was influenced positively by distribution channel, U.S.
inflation, U.S. shrimp demand and negatively by selling price.

Author
• (34404052) STEPHANIE PRABOWO

Contributor
• (98-038) Filicia Chandra
• (98-037) Ricky

Publisher
Universitas Kristen Petra

Year : 2008

Subject
1. EXPORT MARKETING
2. MARKETING MANAGEMENT

Keyword
international marketing, b2b marketing, shrimp industry

Category
s1 - Skripsi/Undergraduate Thesis (International Business Management)

Language
English

Rights
Final Assignment Report No. 00010161/MAN/2008; Stephanie Prabowo (34404052)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made

FILE(s)

1. jiunkpe-ns-s1-2008-34404052-8889-shrimp_industry-cover.pdf (230.3 kB) - [permalink]

2. jiunkpe-ns-s1-2008-34404052-8889-shrimp_industry-abstract_toc.pdf (112.81 kB) - [permalink]