Penggunaan model iklan terkenal sudah dikenal dalam iklan Lux karena
pertimbangan dapat memperoleh perhatian publik dan pada akhirnya meningkatkan
penjualan. Penelitian yang dilakukan dengan mensurvey 200 mahasiswa pembaca
majalah Cosmopolitan di Surabaya sebagai salah satu khalayak sasaran Lux,
membuktikan keefektifan penggunaan model dalam posisioning produk namun tidak
menjadi alasan utama pembelian produk.
Author
• (42499030) YENNY PUSPASARI
Contributor
• (47086) I WAYAN SWANDI
• (99-010) Andrian Dektisa Hagijanto
• (03-018) Caroline Widjoyo (CLT per jan/08)
Publisher
Universitas Kristen Petra
Year : 2003
Subject
1. GRAPHIC ARTS
2. ADVERTISING
3. VISUAL COMMUNICATION
4. COMMERCIAL ART
Keyword
advertising, commercial art, graphic design, visual communication, positioning, magazines
Category
s1 - Skripsi/Undergraduate Thesis (Program Studi Desain Komunikasi Visual)
Language
Indonesian
Rights
Skripsi No. 166/DKV/2003; Yenny Puspasari (42499030)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
jiunkpe-ns-s1-2003-42499030-7496-sabun_lux-cover.pdf (80.96 kB) - [permalink] jiunkpe-ns-s1-2003-42499030-7496-sabun_lux-abstract_toc.pdf (0 kB) - [permalink] jiunkpe-ns-s1-2003-42499030-7496-sabun_lux-chapter1.pdf (88.06 kB) - [permalink] jiunkpe-ns-s1-2003-42499030-7496-sabun_lux-chapter2.pdf (144.33 kB) - [permalink] jiunkpe-ns-s1-2003-42499030-7496-sabun_lux-chapter3.pdf (93.9 kB) - [permalink] jiunkpe-ns-s1-2003-42499030-7496-sabun_lux-chapter4.pdf (637.29 kB) - [permalink] jiunkpe-ns-s1-2003-42499030-7496-sabun_lux-conclusion.pdf (75.04 kB) - [permalink] jiunkpe-ns-s1-2003-42499030-7496-sabun_lux-references.pdf (294.76 kB) - [permalink] jiunkpe-ns-s1-2003-42499030-7496-sabun_lux-appendices.pdf (123.83 kB) - [permalink]